Check your ad copy
before the ASA does.
Paste any ad, post, email or landing-page copy and get an instant risk report against the UK advertising rules — misleading claims, pricing, health, alcohol, gambling, finance, green claims and disclosure. The regulator's express review costs £300 per ad and takes hours. This takes seconds.
Paste your copy
Your copy and creative are analysed in your browser and never uploaded or stored. Clearance is an independent risk-screening tool — it is not legal advice, does not guarantee compliance, and is not affiliated with or endorsed by the ASA or CAP.
Why marketers run a pre-flight check
An upheld ASA ruling is public, permanent and searchable — and the rules now reach further than most teams realise: paid ads, organic posts that promote products, influencer content, emails and your own website.
Rulings are public
Upheld complaints are published with your brand name attached and picked up by trade press. The reputational cost dwarfs the media spend.
One complaint is enough
A single consumer complaint can trigger an investigation. High-risk sectors — health, finance, gambling, green claims — are actively monitored.
The rules keep moving
HFSS restrictions, crypto promotion rules, green-claims enforcement and influencer disclosure standards have all tightened recently. Yesterday's compliant ad is today's flag.
Pricing
The regulator's express copy review costs £300 + VAT per ad. Clearance Pro is £39 a month — unlimited.
- Unlimited checks
- All sectors & channels
- Printable PDF risk reports for sign-off
- Rule updates as regulation changes
- Cancel anytime
- Everything in Pro
- 5 team licences
- Client-ready reports
- Priority rule requests
Building with AI agents? API access from free — see /agents.
FAQ
Is this legal advice?+
No. Clearance is an automated risk-screening tool built on a curated database of rules and guidance from the publicly available UK advertising codes. It highlights likely problem areas so you can fix them or escalate to a professional before publishing. A clean result is not a guarantee of compliance, and a flag is not a finding of breach. For binding certainty, seek qualified legal advice or the regulator's own copy advice service.
Are you affiliated with the ASA or CAP?+
No. Clearance is fully independent and is not affiliated with, endorsed by, or connected to the Advertising Standards Authority or the Committee of Advertising Practice. The CAP Code references in reports point you to the relevant public rules so you can read them at source.
What happens to my ad copy?+
Nothing leaves your browser. Whether you paste copy or add an image or video, the analysis — including text extraction from creative — runs locally on your device; your material is never uploaded, stored, or seen by us. That's deliberate: unreleased campaign material is commercially sensitive. If you use our API (including via an AI agent), your submitted copy is processed in memory to generate the response and is never stored or logged — we keep only metadata such as timestamps and flag counts.
What do the checks cover?+
Misleading and unsubstantiated claims, pricing and "free" rules, urgency tactics, health and medical claims (including prescription-only medicines and weight-loss claims), food and HFSS, alcohol, gambling, financial promotions and crypto, environmental claims, influencer and ad disclosure, promotions and prize draws, and rules on advertising to children — plus sector-specific watch-outs that apply even when no keyword is matched.
How is this different from asking an AI chatbot?+
A general chatbot gives a different answer every time and can't tell you which rule it used. Clearance runs a deterministic, versioned rule database: the same copy always produces the same flags, every flag cites the rule area it relates to, and the report prints cleanly for sign-off trails.
How do I get access after paying?+
Checkout creates your account instantly — sign in with the same email and Pro is active immediately on any device.
Can it check images and videos?+
Yes — add your creative and Clearance reads the text in it (on images, and across sampled frames of video) and runs the same rule checks on what it finds, alongside a guided visual checklist for the things that need human judgement, like imagery, prominence and age cues. Text extraction is automated reading, not visual understanding: it won't judge a photo's content by itself, which is exactly why the checklist is there.
Can AI agents use Clearance?+
Yes — there's a REST API designed for agent workflows: deterministic results, machine-readable flags with fix suggestions for regeneration loops, and payment by API key or per-call via the x402 protocol. Start at /agents.